“Company Profile of Rahimafrooz Bangladesh Ltd”

Assignment ON Company Profile of Rahimafrooz Bangladesh Ltd. Submitted to Chowdhury Sifat Kamal Course Instructor of Introduction to crease Department of Business Studies Prepared by Fuad Mohammad Shah UG01-22-09-007 Kawsar Ahmed UG01-24-10-023 Md. Emdadul Hasan Santo UG01-24-10-001 Bachelor of Business Administration Batch 24, Section A STATE UNIVERSITY OF BANGLADESH Date of Submission 20th April , 2011 pic Company Profile of Rahimafrooz Bangladesh Ltd. pic soften Late A. C. Abdur Rahim (1915-1982) Rahimafrooz Bangladesh Limited 01. Background Rahimafrooz Bangladesh Limited was established in 1950A.D. as a trading company. Late A. C. Abdur Rahim was the proprietor in this time. From 1954 it was established as a limited company. In the new environment he had to start afresh. He had little capital. His main as effects were self-confidence and a strong faith in the Almighty, which carried him by all the difficulties with a remarkable triumph. He finally established a small pro prietary trading company named Rahimafrooz & Co, in Chittagong in 1950 which was later integrated on 15th April 1954, which is now Rahimafrooz (Bangladesh) Ltd. Rahimafrooz expanded rapidly into various trading items. Within 5 years, Mr.Rahim was able to enter into a joint venture with Lucas (UK) to set up a modern automotive barrage fire factory. He acquired the principal company Lucas Service Ltd in 1980 which is now known as Rahimafrooz Batteries Ltd. Apart from business, he engaged himself in benevolent activities. All finished his life he was respected for his values and caring attitude. After a few years he left that job and ventured into a small partnership business. During early 1940s, he got active in mer derrieretile trading of scarce items and gained important experience. In 1947, he decided to move to Chittagong to live in an environment of religious freedom. pic Rahimafrooz Bangladesh Limited was started in business agreement with world famous England battery compa ny Lucas from 1959. subsequent on, they established an ultramodern battery production factory in Nakhalpara Tejgaon, Dhaka with the Lucas Brand name. Then from 1980 it got license from the England Lucas Company collaborating technological and information support. He passed off on the 14th March 1982 in London leaving behind his dream, Rahimafrooz. At present Rahimafrooz has been producing and marketing various kinds of batteries like automotive battery, storage battery etc. Rahimafrooz Bangladesh Ltd. lso has been marketing world famous tire Dunlop. Now Rahimafrooz Bangladesh Ltd. is involved with various kinds of production distribution and agency ship business. 02. Vision To be drawing card in each market segment by being the most preferred supply source of quality products and services with high degree of guest delight. 03. Mission Statement 1. Increase volume & value share 2. Reduce per unit distribution cost 3. Increase product portfolio 4. Strength distribution meshwo rk 5. Ensure quality people with high level commitment 6. Benchmark customer services. 04. Milestones 1954 Incorporated by Mr. A. C.Abdur Rahim 1959 Distributorship of Lucas Battery 1978 Exclusive distributorship of Dunlop tyre 1980 Acquisition of Bangladesh operations of Lucas UK 1985 First producer of industrial battery 1985 Pioneering Solar Power in collaboration with BP 1992 First ever battery exports to Singapore 1993 Launched Rahimafrooz Instant Power agreement 1994 Acquisition of Yuasa Batteries (Bangladesh) Ltd and launched Excel Retreads. 1997 Attained ISO 9002 certification for RBL operations 2000 First India office opened in Ahmedabad 2001 presented Bangladesh Enterprise of the Year 2001 Attained ISO 140011996 for RBL operations 2001 Launched Agora the starting ever retail chain 2002 Launched Rahimafrooz Energy Service promoting distributed power 2003 Established Rahimafrooz CNG Ltd. 2003 Awarded National Export Trophy 2004 Metro net Banglade sh, a fiber opthalmic based digital solution provider for datacommunication, launchedin joint venture with Flora Telecom 2004 certain McGraw-Hill Platt Global Energy Award for renewable Energy 2004 The Group celebrated its 50th anniversary on April 15, with a renewed, enhanced commitment to being successful while upholding its core values 2006 Received the Ashden Award for Sustainable Energy 2009 Established Rahimafrooz Globatt Limited and Rahimafrooz Accumulators limited 2009 Rahimafrooz launchedmultibrandconsumerelectronicsoutletUREKA 2009 Rahimafrooz launched world renowned consumer electronics brandDaewoo 2010 Rahimafrooz Inaugurates its biggest and most modern warehouse at Hemayatpur, Savar. 05. Product & Service Products Rahimafrooz mainly deals with electronics products like (TV, FRIEDGE, IPS, BATTERY, TYRE, LUBRICANTS etc). The brands that Rahimafrooz launch are given below pic Service Rahimafrooz Bangladesh Ltd service center is situated in 13 Mahakhali comme rcial areas in Dhaka. Here the product of Rahimafrooz is sold and servicing also. Here the service is done in modern computerized system.The complaints are also solved and handle from here. pic 06. plaque chart pic 07. Awards & Achievements pic picpic Asias Best Brand Asias Best EmployerC& FE,CSR CMO Award 2010 CMO Award 2010Award 2008 pic picpic Brand LeadershipAshden Award National Export Trophy Award 2008 Award 2006 Award 2001-2002 08. Delivery Network The manufacturer and wholesaler must decide how to distribute their products. Working through the whole sellers, dealers or agents generally is easiest right smart of entering in the market.Whole sellers and dealers consider somewhat cost and traffic flow, commission before keeping a product in the store. Location is less a concern for products or services that customers are willing to go out of their way to find. 08. 1 Dealers They are the authorized vendor who deals with the specific brand. (John M. Rathmell, Manager of the allot Function. John Wiley & Sons, Inc. ) 08. 2 Retailers Traditional Home to home, general stores, single line stores, specialty shops, department stores, catalog retailers, planned shopping centers The Mass Marketers Supermarkets and discount houses (John M. Rathmell, Managing the merchandising Function. John Wiley & Sons, Inc. ) 08. 3 WholesalersDefinition Wholesaling is concerned with the activities of those persons or establishments who sell to retailers and other merchants, or to industrial, institutional, and commercial users. But who do not sell in significant amounts to supreme consumers. But in the tyre market, the wholesaler serves the purpose of the retailer at the same time. Functions from the producer perspective provide part of selling Four strategies can be produced through the tows matrix. SO strategy represents internal strength to take advantage with the external environment. WO strategy represents the internal weakness and to overcome that weakness by the ext ernal opportunity. ST strategy represents the strength of the company and to over come that the threat by the strength.WT strategies are defensive tactics directed at reducing internal weakness and avoiding external threats. 09. Advertising & Promotion pic Rahimafrooz Company limited carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and convincing message about the organization and its products. picRahimafrooz is using all kinds of promotional afford including Print Media Broadcast media Outdoor Media Internet & Websites Rahimafrooz is using huge promotional afford in shanghai media. This is the biggest promotional afford ofthe company. They are boastful advertisement on the news paper, they are also publishing there own newsletter service through by them. pic picPromotion, in its broadest sense, provides extra incentives for any group that is an important factor in the marketing of a brand. It is most often directed to the consu mer or to the trade or other influential group. It is used to advertize sales or purchase a product. (Principal of marketing 8th edition Philip Kotler, Gary Armstrong) 09. 1 TRADE gross sales PROMOTION TECHNIQUES Push Policy emphasizes promotions focused on the next intermediary. Trade sales promotion techniques-stimulate wholesalers and retailers to carry products and to market them aggressively. Producers use sales promotion techniques to encourage resellers to carry their products and to promote them more effectively. 09. 2 TYPES OF SALES PROMOTIONSSamples ( passport consumer for trail), Coupon (certificate that gives buyer savings), Cash refund (Refund money who send a proof of purchase), Price face pack (Reduce price marked by producer), Patronage reward (reward for regular use), Discounts (direct reduction of price), Allowance (money offered to the seller to feature the manufactures product) (Principal of marketing 8th edition Philip Kotler, Gary Armstrong) 09. 3 subsidy ITEMS OFFER Offer free or at minimum cost as a bonus. Use to attract competitors customers, different sizes of established products. Study set from the net that Burger King with the Lion King movie was offered few years back in USA. 10. SWOT Analysis The SWOT analysis is a valuable step in your situational analysis.Assessing your firms strengths, weaknesses, market opportunities, and threats through a SWOT analysis is a very simple process that can offer powerful insight into the potential and critical issues affecting a venture. 10. 1 Strength o High company reputation. o Enable to provide more than more customer satisfaction than competitors. o Higher product quality. o Provide higher service quality. o Distribution effectiveness is better than the others. o Strong management team enables to provide geographical coverage. o Able to launch a new product faster than the competitor o pecuniary position is much more stable than the other. 10. 2 Weakness o The major weakness of Rahi mafrooz is the internal counterpoint of the management.Working sprit sometimes hampered by management conflict of the organization. o Though Rahimafrooz has a very good team for the marketing plan, but not all the people are experienced. o Communication hindrance is the major weakness of the organization. o Expectation of the top management is very high. Sometimes they set very high target which is not achievable at all time. Sometimes it becomes burden for the employee. 10. 3 Opportunity o To get new customers after modification. o To provide more qualities in products. o Providing more benefit for products to increase more customer satisfaction. o Increasing the advertisement. o Increasing the distribution channel. Incentive for the employee who dose outstanding performance in their various(prenominal) area. 10. 4 Threat o Major threat arises from the new entrants. o Many competitors in the electronic market. o Unethical competition. Such as, price cut, advertising, giving gift by the competitor may threaten position of Unilever. o Following the same strategy by the competitors. o Worsening law and pitch situation of the country. o Availability of the substitute product in the market. MANAGING DIRECTOR ACCOUNTS MANAGER REGIONAL MANAGER DISTRIBUTION MANAGER MARKETING MANAGER master(prenominal) OPERATION OFFICER PRODUCT MANAGER ADMIN MGR C & F MANAGER NI SYSTEM DIRET SALE RETAIL MGR